Problem: Narrow audience, difficult to find vintage lovers.
Solution: Campaign in Meta Ads with Lookalike audience based on existing customers.
Targeting: people 25–45 years old, interests — vintage and fashion.
Creatives: photos of unique things with the text “Find your vintage treasure!”. Budget: 6,000 UAH for 21 days.
Result: 90 purchases in 3 weeks, CTR — 2.8%, average check increased by 20% thanks to the premium segment.