Problem: Few customers due to competition with new clothes stores.
Solution: Instagram campaign with photos of branded items (Zara, H&M). Audience: people 20–40 years old, interests — brands and fashion. Creatives: “Branded clothes for the price of coffee – only with us!”.
Budget: 6,000 UAH for 14 days.
Result: 130 visitors in 2 weeks, CPL — $2.5, sales increased by 45%.