“Elf” — offline German language courses in Kyiv at the address: Levka Lukyanenka St., 9, office 407, Kyiv, 04212. The cost of the course is 3500 UAH/month, the audience is adults aged 18–40 who plan to study or work in Germany.

Task
Attract applications for a trial lesson via Facebook and Instagram in 14 days with a CPA of up to 150 UAH.

Strategy
Audience: Men and women aged 18–40, Kyiv (Obolon district), interests: “Learning German”, “Education abroad”, “Working in Germany”.
Creative: Photo of a teacher with a textbook, text: “Learn German in Kyiv! Trial lesson in Obolon — write ‘Trial’!”
Format: Facebook Feed + Instagram Stories.

Results
Through Instagram: 51 applications (Direct), reach: 19,226, impressions: 33,781, CPA: $3.57 (≈120 UAH).
Through Facebook: 23 applications (messages), reach: 7,510, impressions: 14,428, CPA: $1.90 (≈63 UAH).
Total budget: UAH7,500.

Conclusion
In 14 days, we attracted 74 applications (51 via Instagram, 23 via Facebook) with an average CPA of UAH101, which is below the target. The “Elf” courses on Levka Lukyanenko Street got off to a good start, and the client ordered advertising for the next month.