Problem: Few visitors due to low recognition in the area.
Solution: We set up Instagram advertising with geotargeting for Odessa residents within a 3 km radius.
Creatives: photos of promotional items with the text “20% discount on the day of delivery!”.
Budget: 4,000 UAH for 14 days.
Result: 150 visitors in 2 weeks, cost of customer acquisition (CPL) — $1.8, sales increased by 35%.